Sport Alliance GmbH announces the appointment of Alexandar Vassilev as the new Chief Executive Officer. He takes over this position from Gregor Bieler, who is stepping down for personal reasons.
Alexandar Vassilev brings with him extensive international management experience. As CEO of WeTransfer, he led the expansion of the platform and its rapid international growth. His career also includes leadership positions at Joyn and Google in Europe and the US, where he gained extensive expertise in digital platforms, product innovation and technology-driven transformations.
"I am thrilled to be joining Sport Alliance at such a pivotal time for both the company and the fitness industry," says Alexandar Vassilev. "With a passion for digital innovation and a strong commitment to our clients' success, I look forward to building on Sport Alliance's strong foundation and driving further growth and international expansion."
About Sport Alliance
Headquartered in Hamburg, Sport Alliance is one of the leading software companies in the fitness industry and specializes in providing software solutions for efficient studio management, financial services and mobile applications. The company supports over 10,000 fitness studios, including 14 of the 30 largest European chains and 130 international chains in 55 countries - including FitX, Fitness First (LifeFit Group), McFIT(RSG Group), clever fit, GoodLife Fitness, GymNation, Revo Fitness, SportCity and Bodystreet.
The product portfolio includes Magicline, one of the leading ERP solutions for membership management in the fitness market in Europe, which supports fitness studio operators in optimizing and digitalizing their facilities. Magicline is complemented by PerfectGym with its gym software, which focuses on international chains and franchises. Also part of the company is MySports, the membership platform designed to improve the gym experience for members. In addition, Sport Alliance's portfolio includes Finion Financial Solutions, a financial services provider that supports gyms in the efficient management of membership fees, from invoicing to collections.
Editorial team fitnessmarkt.de
Source and image source: Sport Alliance GmbH
Published on: 2 May 2025